'Emma,' at home with the wife, sure," he said. Wedbush analyst Michael Pachter said those films, in particular, have a certain appeal for people stuck inside at present.
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and for roughly the same price in international markets. For instance, thriller "The Hunt," science-fiction entry "The Invisible Man" and period piece "Emma" are available for a 48-hour rental period at a suggested retail price of $19.99 in the U.S. Universal has also made films that had been in their theatrical run available for rent via home entertainment platforms. Robbins noted that Universal made a different decision with its tentpole film "F9," the latest installment in the "Fast & Furious" franchise, moving its scheduled May 23 U.S. Shawn Robbins, an analyst at, agreed, noting a title like "Trolls" offers baby-sitting benefits to parents who are isolated and working from home as a result of the government’s social-distancing recommendations. Opening weekend projections were in the $17 million to $27 million range in the U.S., according to. Source: DreamWorksīock expects "Trolls" to perform well, though he thinks Universal might be guarded when it comes to sharing numbers, as theater chains might not want to see that rental grosses could rival theater expectations. "Trolls World Tour” is releasing early through home entertainment channels due to the coronavirus threat. Jeff Bock, a box office analyst at Exhibitor Relations Co., said "Trolls" "might be the perfect film" to test the on-demand market, considering its audience is children. READ MORE: Sign up for our weekly coronavirus newsletter here, and read our latest coverage on the crisis here. However, if additional pressure is placed on studios to create some revenue in the interim, things could change. In general, analysts do not anticipate most marquee movies going on-demand first even if there is a protracted theatrical hiatus due to the threat of COVID-19. and Lions Gate are also speeding up the digital release of certain films. is making its animated feature "Onward," which hit theaters on March 6, available for digital sale on March 20. Analysts do not expect this to a be long-term trend, however, since studios are still afraid of forfeiting primary theatrical exhibition revenues.Īmong major fast-tracked releases, Universal Pictures is making DreamWorks Animation's "Trolls World Tour" available for rent on-demand on its original theatrical release date. movie theater chains have shut down, leading studios to make some films available for rent through home entertainment channels when they were scheduled to hit theaters.
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The breakdown of traditional theatrical distribution amid the coronavirus pandemic is eroding the typical box office release window, though most industry analysts expect it to come back.Īll the major U.S. An article on theater closures and production delays is available here, while an article on debt and liquidity concerns can be read here.
#Latest movie releases on demand series#
The following article is part of a series examining how the film industry is responding to the coronavirus outbreak.